e-Commerce Development Approach

We’ve been building e-commerce sites for more than 20 years.  We use this experience along with our expertise and the latest e-commerce platforms to develop sites that generate sales.  Our team of project managers, developers and designers work hand-in-hand with you to develop an inspired, fully-featured e-commerce site that turns your vision into reality.

Here’s how we do it


As a first step we work closely with you to develop a sound e-commerce strategy.  This is vital to provide a solid foundation for your future success. We take time to understand your needs, your goals, your vision, your customers and your budget.  With this knowledge, we work with you to develop a comprehensive action plan that will attract customers and generate sales.

Our services Include:

  • Website & Business Goals
  • Requirements Planning
  • Competitive Analysis
  • Current Status Audits, including
  • e-Commerce & Usability Review
  • SEO & Search Engine Marketing Review
  • Email Marketing Review
  • Conversion Rate Review
  • Technology Review

Deliverables Include:

  • A documented action plan for your new e-commerce site together with an online marketing plan.

Our team of expert designers combines best practices in visual design and information architecture to carefully construct an engaging, persuasive site where customers will enjoy browsing and shopping.

Our Services Include:

  • Concept Development
  • Creative Direction & Brand Identity
  • User Experience Design (UX)
  • User Interface Design
  • Wireframing
  • Prototype Design
  • Responsive e-Commerce Site Design
  • Landing Page Design
  • Email Template Design
Content Preparation

We understand creating copy is difficult for most people and is often the cause of delayed launches.  Ease the burden with our team of expert copywriters who can help create copy that converts visitors to customers.

Our Services Include:

  • Content review & analysis
  • Stakeholder interviews
  • Content strategy
  • Copy outline
  • Copy editing
  • Copy writing
  • Best practices
  • Content importation

Deliverables Include:

  • Optimized content ready for your market.
eCommerce Development

e-Commerce development is the core of your online store.  It includes product filters to help customers find items quickly, easy-to-use cart features, integration with shipping & payment gateways and secure checkout capabilities for customers’ peace of mind.  For site administrators it includes order and inventory tracking, integration to CRM/ERP/Accounting systems and analytics to help you make informed decisions about your online store.

Our Services Include:

  • Storefront Development
  • Omni-channel Planning
  • Magento or WooCommerce Development
  • Multi-store, Multi-lingual, Multi-currency
  • Product Data Importation
  • Advanced Product Search
  • Abandoned Cart Strategy
  • Loyalty & Rewards Program
  • 3rd Party Integrations (Shipping/Payments/CRM/ERP/Accounting)
  • Content Management System (CMS) Integration for Content or Blogs
  • Magento or WooCommerce Performance Optimization
  • Magento or WooCommerce Security
  • QA & Browser Testing
  • Accessibility Testing

Launching your site is a moment to celebrate.  But to keep your site performing at its best, you’ll want regular maintenance for security patches and product updates. We offer flexible maintenance plans to keep your site current and running at peak performance.

Our Services Include:

  • Magento and WordPress Core Updates
  • Magento Extension and WordPress Plugin Updates
  • Regular Performance Tuning
  • Secure Certificate Renewals

Deliverables Include:

  • An up-to-date, performance optimized and secure e-commerce website.
Digital Marketing

Now that your site has launched it’s vital to announce it to your target audience.  Our digital marketing programs are designed to increase awareness, drive visitors to your site and convert those visitors into customers.

Our Services Include:

  • Search Engine Optimization
  • Pay-per-Click Advertising
  • Social Media Marketing
  • E-mail Marketing
  • Display Advertising
  • Site & Traffic Analytics and Reporting
  • Conversion Analysis
  • A/B Testing
  • Conversion Rate Optimization
  • Landing Page Optimization
  • Performance Optimization
Dedicated Support

We know you’ll have questions and we’re here to support you every step of the way.   We offer free support for 45 days after your site launches and ongoing support if necessary. We provide comprehensive, one-on-one guidance to help ensure your success.

Our Services Include:

  • Training
  • E-Commerce Support
  • Marketing and Promotions Support

Ready to turn your e-commerce vision into reality?  Contact us today to find out how our 20+ years of experience can help ensure your success.


To find out how you can benefit from a conversion-optimized e-commerce website from Pinnacle, give us a call at 416-421-2689 or fill in our form.