Digital Marketing

Digital Marketing

What is digital marketing?

Digital marketing is a marketing approach that engages and retains users on electronic devices like smartphones, tablets and computers. It includes email marketing, mobile apps, and social media marketing. Successful digital marketing campaigns generate leads and increase sales.

Why does my business need online marketing/digital marketing?

Today, purchasing decisions are influenced by content on social media platforms, by customer reviews, and by mobile and Internet advertising.

Digital marketing provides a means for you to instantly connect with your customers on a personal level for much greater impact.

Does my business need social media marketing?

Businesses of all sizes benefit from engaging and communicating with their customers via social media. A successful strategy helps attract and retain customers through continuous positive impressions. We use various social media platforms to make announcements, provide customer service and advertise sales all with the aim of growing your business.

How can I promote my website?

There are many digital ways to promote your website including:

  • social media
  • content marketing
  • inbound marketing
  • blogs
  • email
  • SEO
  • outreach
  • PPC

Our digital marketers would be pleased to help you create a strategy and implementation plan that will work best for you.

Is online marketing cost effective?

Online marketing is extremely cost-effective – much more so than traditional advertising. It’s also provides vastly superior analytics for tracking your market.

What is PPC?

PPC (Pay Per Click) is a cost-effective form of online advertising. Typically, PPC generates quality traffic to your website by visitors genuinely interested in your product. This helps you to maximize your ROI.

Even though your ad may display hundreds of times, you only pay when potential customers click on your ad.

How do I track the success of my digital marketing campaign?

We provide you with monthly performance reports so you can track the effectiveness of your online campaign.

Search Engine Optimization (SEO)

What is search engine optimization (SEO)?

Search engine optimization (SEO) is the process of improving a website’s ranking in search engine results. Currently, Google considers more than 200 factors about your website to determine where your site will rank in search results. These factors change frequently as do the weightings of the individual factors.

Does my website need search engine optimization (SEO)?

Yes. Since most users never scroll beyond the first two search results pages the higher your website ranks for your industry keywords, the more users will visit your site giving you a better opportunity to increase leads or sales.

What is on-page and off-page SEO?

On-page search engine optimization consists of coding your website to recommended standards and ensuring content on your website is structured properly including relevant keywords, tags and meta data which helps Google accurately index your website. For on-page optimization conduct a thorough keyword analysis and make content modifications regularly to help improve ranking in search results.

Off-page search engine optimization is more complex and takes the quantity and quality of backlinks from other sites into consideration. Obtaining quality backlinks can be very time consuming and difficult.

Will my site be search engine friendly?

All our websites are crafted to be compliant with SEO best practices and guidelines. Unless specifically requested, all our websites include an initial round of on-page search engine optimization. However, since the ranking factors change over time, along with the relative weighting of these factors, it is a good idea to periodically revisit SEO on your site. We can provide monthly ranking reports so you can see how your website ranks for its keywords and keyword phrases.

What is local search marketing?

Having your site appear in one of the three local search results can provide a huge boost to your business especially if your business operates within a small geographical area. To appear in the local results we list your business in “Google My Business” and other major local directory services ensuring that all relevant information is submitted.

Can you get my site listed on page one of Google?

While no one can guarantee your website’s placement in Google results, we have achieved top rankings for many of our clients’ keywords on Google and other search engines. If you run across a company that makes this claim, we recommend you look elsewhere since they are likely using techniques that could ultimately penalize your website or, as a worst case, have it removed from Google.

How do I know how well my website ranks?

We provide monthly reports that detail where each of your keywords and keyword phrases is ranking in the leading search engines. This report shows the number of positions each keyword has increased or decreased during the month.

Can I do SEO myself?

You can but SEO done correctly can be time-consuming. There are more than 200 factors that determine where your site will rank in Google search results and the relative weightings of these factors is frequently adjusted. It might be more profitable to focus on your business and leave SEO to us.

Analytics FAQs

Can I track how many visitors visit my website?

Yes. We set up Google Analytics for you which tracks where your visitors come from, which pages they visit, how long they stay on each page and how they found your site among many other factors about their behaviour on your website which is useful for marketing and website enhancements.


To find out how you can benefit from a digital marketing program from Pinnacle, give us a call at 416-421-2689 or fill in our form.